Client: Garry Smith Dental Corporation
URL: http://www.garrysmithdental.com

Garry Smith Dental Corporation is a company located outside of Indianapolis, Indiana. Their practice utilizes many of the most state-of-the-art technologies, and they needed a site to not only explain these technologies, but also set them apart from other practices not offering these services.

After a needs assessment and consultation, several preliminary site ideas were created. We then ascertained which elements the client liked best, and refined the prototypes.

We decided to utilize Flash on the site, to create some movement and a more dynamic looking page. Sound was incorporated into the navigation system to increase the "tactile" experience of the site.

There are very few practices offering the combination of services that Garry Smith Dental Corporation offers, so we wanted to position his company in a way that would attract national and international clients. After the site was posted, Photongarden worked with the client to devise marketing stategies and ascertain how to best position the site using search engines and online advertising. The results have been an average 500% + increase in page views as compared to their previous site.



<< previous case study | back to portfolio | next case study >>